In the age of big data the correct processing and interpretation of the information available is vital when planning focused advertising campaigns in order to reach the proper audience.

We have analyzed the home location distribution of the football fans in four Italian cities having two teams playing in the Serie A. The fans have been detected to cheer for their favorite team at the stadium by collecting the geolocation data from their mobile device. Our algorithms have helped us to process one month of geolocation data for each user to predict their home location, allowing to color the neighborhoods of the four cities depending on the distribution of the soccer fans living there.

CITY DERBY: WHERE ARE YOUR FANS?